Who are Coolr?

We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market (to name drop a few) our aim is to be the biggest social agency in the world.

The agency is growing at a rapid rate, but we’re only just getting started. In 2026, we have ambitious plans to truly become the stand-out social agency in the UK, the US, and beyond. We have a strong platform for growth and have made great strides forward – now we really want to take things to the next level.

About the role:

We’re looking for a Director of Strategy to lead and scale Coolr’s strategic offering. This is a senior, hands-on role for someone confident operating at C-suite level with clients, leading and developing a growing strategy team, and building clear strategic IP that elevates the agency.

Strategy at Coolr is a core pillar of our proposition, not a support function. You’ll set the vision, embed insight-led thinking across the business, and ensure our work consistently moves from good to great.

The role balances client-facing leadership, new business strategy, and team development, while creating the frameworks and ways of working needed to scale a best-in-class strategy function.

The job 💻

• Own agency-wide strategic positioning and narrative, ensuring strategy is central to how we win, retain and grow clients.

• Evolve and codify “The Coolr Way” repeatable strategic frameworks, tools and templates that raise consistency and quality across all accounts and pitches

• Act as a senior strategic partner to key clients, leading long-term social & influencer strategies, QBRs, roadmaps and multi-market thinking.

• Take ownership of strategy in new business, shaping compelling narratives and leading strategic development and presentations, working closely with the Coolr growth team to ensure we are consistently delivering best in class outputs.

• Champion a shift from reactive, tactical delivery to insight-led, long-term strategic thinking across the agency.

• Strengthen Coolr’s insight and reporting capability, moving from “what happened” to “what happens next” through clearer storytelling, automation and standardisation.

• Work closely with Studios, Client Services, Growth and Ops to ensure strategy is integrated, collaborative and commercially effective.

• Use data, trends and cultural insight to inform decisions and proactively identify opportunities for innovation and growth.

What we are looking for 👀

• Proven experience in strategy roles within social, creative or integrated agencies, with senior leadership experience.

• A proven track record of building and leading high-performing strategy teams in fast-growth environments.

• Deep expertise in social-first strategy, cultural insight, audience thinking and platform-native planning.

• Experience creating scalable strategic IP, frameworks and tools… not just brilliant one-off thinking.

• Confident operating at senior client and C-suite level, with strong presentation and influencing skills.

• Commercially minded, with experience supporting new business wins and organic account growth.

• Comfortable balancing hands-on strategic input with delegation and team empowerment.

• Strong collaborator who can bring teams together and challenge constructively when needed.

• An international perspective: experience with US or global clients is a bonus but not essential.
  

A Coolr Offer

We appreciate all the hard work that our teams deliver every day so here are some of the benefits and perk you get whilst working at Coolr.

💰 A benchmarked salary reflective of your experience and in line with our salary bandings.

🏢 Hybrid working. We work 3 days in the office and 2 from home

🌴 25 days annual leave

🌎 Two weeks work from anywhere 

🎉 Birthday Day off – an extra day to celebrate your big day

💆 Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing!

🍪 Free breakfast, snacks and drinks in the office.

➕ Private Healthcare cover, Cycle to work scheme, Tech scheme + more

♣ Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.

🐾 Dog friendly office 

Coolr Culture:

We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Coolr DE&I 🌎

Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.